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Found 2 from your keywords: author="Eisner, Alan B."
Strategic Management : Text and Cases
This book by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets.
- Edition
- ed. iv
- ISBN/ISSN
- 978-0-07-128784-5
- Collation
- xxx+909 hlm.; 20,5x25,5 cm
- Series Title
- -
- Call Number
- 658.401 DES s
Strategic Management: Text and Cases
This book endeavored to use an engaging writing style free of unnecessary jargon, to cover all the traditional bases, and to integrate some central themes throughout the book that are vital to understanding strategic management in today's global economy. This book brings concept to life with short examples from business practice to illustrate virtually every strategy concept in this book, and a…
- Edition
- IV
- ISBN/ISSN
- 978-0-07-128784-5
- Collation
- xxix;877 hlm;ill;25 cm
- Series Title
- -
- Call Number
- 658.401 Str
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