This book is written for leaders and for professionals who aspire to be leaders. For both professionals and leaders the entire world has changed. Global competition, new technology, massive economic problems, and job insecurity have been factors in the creation of the new world of work. This book will help you and your organization: develop a positive identity, gain real commitment, build posit…
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand - a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand", Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees -…