Dosen program Studi Manajemen Hospitality dan Pariwisata Unika Atma Jaya, Drs Suharsono, M.Si beserta dengan rekannya Lukas Dwiantara SIP, M.Si. menerbitkan buku baru dengan judul Komunikasi Bisnis: Peran Komunikasi Interpersonal dalam Aktivitas Bisnis Ini merupakan buku kedua setelah tahun lalu beliau menerbitkan buku dengan judul Pengetahuan Dasar Organisasi. Buku ini terdiri dari 10 bab y…
Buku sejarah Asia Tenggara yang baru dan komprehensif yang mencakup periode panjang sejak zaman prasejarah sampai tahun 2000-an. Sejarawan Marle Ricklefs telah membawa bersamanya lima sejarawan yang menjadi rekan kerjanya di National University of Singapore yang kepakarannya mencakup seluruh wilayah Asia Tenggara dan meliputi sejarah politik, sosial, ekonomi, agama dan budaya. Dibuka dengan ca…
This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibili…
In this book, a professor and an asset manager show readers how to use theories, applications, and real data to understand these tools. Unlike others, Fischer and Wermers teach readers how to pick the theories and applications that fit their specific needs. With material inspired by the recent financial crisis, Fischer and Wermers bring new clarity to defining investment success. Gives readers …
The book provides clear, concise and practical guidance on the understanding, negotiation and management of contracts for international construction and engineering projects. It covers, in a simple and straightforward way, the main features of construction contracts, the underlying notions on which they are based and the various dispute resolution procedures available should a dispute arise, wi…
Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including: - Taylor Swift, who cultivates an army of devoted fans by constantly devising amazing experiences for them - Johhy Cash, who was so passionate about his fans that he even followed them to jail - Lady Gaga, who has…
International Economics, 15e continues to combine rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic terminology when enhancing the analysis so that the reader can build their understanding of global economic developments and evaluate proposals for changes in e…
This book answers the following five fundamental questions: What are the tangible and intangible benefits of moving towards a Green Supply Chain? What are the costs, both direct, and indirect? What influence do we have over our suppliers, their suppliers and our customers that would allow us to jointly work together and move the supply chain towards a green supply chain? How will we…
This Eleventh Edition of the bestselling book of project management maintains the streamlined approach of the prior editions and moves the content even closer to PMI's Project Management Body of Knowledge (PMBOK). New content has been added to this edition on measuring project management ROI, value to the organization and to customers, and much more. The capstone super case on the Iridium Proje…
A Guide to the Project Management Body of Knowledge (PMBOK Guide) Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. …