Sejak edisi pertamanya di tahun 1993, buku ini telah dijuluki "buku wajib tentang perkembangan bayi" oleh jutaan orangtua. Ia mengajarkan keahlian merawat dan cara menanggapi kebutuhan bayi dengan tepat. Penjelasan dan tip-tip yang diberikannya membuat pengasuhan bayi menjadi jauh lebih mudah dan menyenangkan. Sebagai tenaga medis profesional maupun orangtua dari delapan anak, Dr. Bill dan …
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up - and even if they do comply, lingering resentment undermines the relationship ...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techn…
Kita harus minum segelas susu sehari. Susu memenuhi semua kebutuhan gizi anak. Susu tinggi kalsium dapat mencegah osteoporosis. Slogan-slogan seperti itu tak asing lagi di telinga kita. Saking hebatnya, susu sapi sering dijadikan solusi berbagai masalah kesehatan. Beraneka ragam susu pun muncul, misalnya susu khusus untuk bayi, untuk anak yang sulit makan, untuk remaja yang ingin tumbu…
BARISTA, sebutan untuk profesi peracik kopi. Di tangan seorang barista, cita rasa secangkir kopi menjadi begitu nikmat. Sebab, dalam setiap cangkir kopi yang tersaji, ada jiwa seorang barista. Itulah, mengapa citarasa kopi di setiap kafe tidak sama. Keahlian seorang barista dalam meracik kopi bernilai mahal. Gaji seorang barista pemuka bisa Rp 7.000.000 - Rp 15.000.000,-/bulan. Cukup menggiurka…
Apple selalu menekankan pada bagaimana menciptakan kebutuhan bagi pelanggan melalui inovasi. Hal ini diawali dengan visualisasi dari visi secara gamblang. Ambil contoh misalnya saat Steeve Jobs memimpin rapat. Ia membuka tas plastik yang dibawanya, menuangkannya ke atas meja dan ternyata merupakan tiruan (mock-up) yang berbentuk seperti buku agenda yang terbelah dua. Belahan pertama adalah keyb…
Internet Marketing, 3rd Edition provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet whether used as a medium of communica…
In Crisis Communications, Steven Fink reveals the most important secrets and strategies he had used to help countless companies communicate with the public during any crisis. You'll learn everything about communicating effectively in any type of crisis and creating and executing a highly strategic crisis communications campaign to ensure that public perception matches reality. Fink draws on the…
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive …
It Auditing is an innovative and cutting edge text, which provides students with a solid background in traditional auditing as well as in the auditing of accounting information systems. This new edition includes updated and expanded coverage of enterprise systems and fraud and fraud detection topics such as continuous online auditing. After reading Hall's IT Auditing, students will gain a true …
Cost Management: A Strategic Emphasis, by Blocher/Stout/Juras/Cokins is dedicated to answering the question: Why Cost Management? Blocher et al. provide the cost management tools and techniques needed to support an organisation's competitiveness, improve its performance, and help the organisation accomplish its strategy. The text is written to help students understand the broader role of cost a…