Management

With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare your students to enter the job market. Management, Thirteenth Edition vividly illustrates effective management theories by incorporating the perspectives of real life managers. Through examples, cases, and hands on exercises, students will see and experience management in action, helping…

Stupid Marketing: Only Stupid Marketers Keep Learning

Stupid Marketing "Only stupid marketers keep learning"

Markplus Selling Way : Formula Sukses Penjualan ke Klien Korporat (Business t…

Setidaknya ada 3 alasan kenapa buku yang sedang Anda pegang ini berbeda dari buku-buku selling lainnya di Indonesia: Pertama, buku ini khusus membahas teknik penjualan ke klien korporat (B2B selling). Buku-buku selling lainnya sebagian besar masih bersifat "generik", tidak secara dalam membahas cara jualan ke tipe klien yang kompleks ini. Kedua, buku ini disusun dari perpaduan antara wisd…

Happy Parenting with Novita Tandry

Buku ini membahas seputar keluarga dan tumbuh kembang anak yang secara konsisten dikupas tuntas dengan bahasa yang lugas. Sarat dengan berbagai tip bijak yang relevan dan jitu dalam menghadapi berbagai tantangan dan dilema kehidupan modern yang semakin kompleks menjadikan buku ini rujukan dan teman setia yang berharga bagi para orangtua yang setiap harinya berjuang untuk membina anak bertumbuh …

Collaborative Intelligence : Thinking with People Who Think Differently

We are living in a hinge time when the way that we think, interact, and innovate at work is rapidly changing. In the past, "Marketshare" companies dominated, ruled by hierarchy and top-down leadership. Today, the new market leaders are "Mindshare" companies, where influence is more important than power and success relies on collaboration and the ability to inspire. Markova and McArthur believe …

Generating the Breakthrough New Product Ideas

Edition

-

ISBN/ISSN

978-0-9732827-2-6

Collation

256 hlm,; 15 x 23 cm

Series Title

-

Call Number

658.401 COO g

Crowdfunding : The Next Big Thing

In CrowdFunding: The Next Big Thing, money raising expert Gary Spirer reveals the secrets of raising capital in the digital age. He outlines the ins and outs of the five major capital raising strategies, including how the current Kickstarter type crowdfunding differs from crowdfunding equity. The new world of crowdfunding equity can be hard to navigate due to numerous regulations, and the chall…

The Business Book

An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, c…

Management Accounting : Information for Decision Making and Strategy Execution

"Unique in approach, this text provides a balanced, cohesive integration of management and accounting that has been noticeably missing from current texts. This book appeals to the general business student as well as the Accounting major. It teaches how a business manager uses management accounting information to solve problems and manage activities within an organization. Accounting majors aspi…

The social media bible : tactics, tools, & strategies for business success

The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition is the most comprehensive resource that transforms the way corporate, small business, and non profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts Tactics, Tools, and Strategies have…