Basic Marketing : A Marketing Strategy Planning Approach

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Basic Marketing : A Marketing Strategy Planning Approach

Perreault, William D - Personal Name; Cannon, Joseph P., Ph. D. - Personal Name; McCarthy, E. Jerome - Personal Name;

This book is about marketing and marketing strategy planning.Marketing strategy planning is about figuring out how to do a superior job of satisfying costumers.

Availability

Perpustakaan LKPP 658.8 PER b

00144-10

Available

Perpustakaan LKPP 658.8 PER b

00145-10

Available

Detail Information

Series Title: -
Call Number: 658.8 PER b
Publisher: Boston : McGraw Hill., 2009
Collation: xxxvii+758(34) hlm.; 21,5x27,5 cm
Language: English
ISBN/ISSN: 978-0-07-128104-1
Classification: 658.8
Content Type: Label BMN
Media Type: -
Carrier Type: -
Edition: ed. xvii
Subject(s): Marketing Management
Specific Detail Info: -
Statement of Responsibility: -

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