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Advertising : Principles & Practice 8th Edition

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Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. This book highlights increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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Availability

Detail Information

Series Title

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Call Number

659.1 MOR a

Publisher

New Jersey : Pearson., 2009

Collation

686 hlm.; 27,5 cm

Language

English

ISBN/ISSN

978-0-13-500938-3

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

8

Subject(s)

Advertising

Specific Detail Info

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Statement of Responsibility

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Other version/related

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