Brand relevance : making competitors irrelevant

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Brand relevance : making competitors irrelevant

Aaker David A. - Personal Name;

Aaker has nailed it (again). The long term viability of a business is inextricably linked to gaining a brand relevance advantage through new category and subcategory development and unique positioning.

Availability

Perpustakaan LKPP 658.8 AAK b

01248-15

Available

Detail Information

Series Title: -
Call Number: 658.8 AAK b
Publisher: San Francisco : Jossey-Bass., 2011
Collation: xvi, 381 p.; 16x24 cm.
Language: Indonesia
ISBN/ISSN: 978-0-470-61358-0
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Marketing
Branding
Specific Detail Info: -
Statement of Responsibility: -

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