Social Media ROI : Managing and Measuring Social Media Efforts in Your Organization

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Social Media ROI : Managing and Measuring Social Media Efforts in Your Organization

Blanchard, Oliver - Personal Name;

Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

Availability

Perpustakaan LKPP 658.872 BLA s

01240-15

Available

Detail Information

Series Title: -
Call Number: 658.872 BLA s
Publisher: Indianapolis : Que., 2011
Collation: xvi+292p.;15,5x23cm
Language: English
ISBN/ISSN: 978-0-7897-4741-9
Classification: 658.872
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Internet Marketing
Social Media
Economic Aspects
Specific Detail Info: -
Statement of Responsibility: -

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