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Integrated Marketing Communication in Advertising and Promotion

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Marketing communication or Marcom for short, is just one element of the marketing mix, but advertising, sales promotions, marketing oriented public relations, and other marcom tools are performing increasingly important roles in firm' quest to achieve financial and nonfinancial goals.

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Availability

Detail Information

Series Title

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Call Number

658.81 SHI i

Publisher

Mason, Ohio : South-Western Cengage Learning., 2010

Collation

xx+668hlm.;22x28cm

Language

English

ISBN/ISSN

978-0-324-66531-4

Classification

658.81

Content Type

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Media Type

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Carrier Type

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Edition

8

Subject(s)

Advertising
Sales Management
Communication in marketing
Sales Promotion
Direct Marketing

Specific Detail Info

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Statement of Responsibility

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