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Introduction To Mass Communication Media Literacy and Culture

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While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.

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Availability

Detail Information

Series Title

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Call Number

302.23 BAR i

Publisher

New York : Gava Media., 2010

Collation

xxvi+450 hlm.; 22x28 cm

Language

English

ISBN/ISSN

978-0-07-016913-5

Classification

302.23

Content Type

Label BMN

Media Type

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Carrier Type

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Edition

ed. vi

Subject(s)

Mass Media
Mass media and culture
Media literacy

Specific Detail Info

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Statement of Responsibility

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