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Crafting and Executing Strategy : the Quest for Competitive Advantage (concepts and cases)
We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concept and analytical tools in line with the latest developments in the theory and practice of strategic management. An accompanying line-up of exciting new cases and illustration capsules has also been added, designed to enhance the material in the chapters and enrich understanding of the content for the international student.
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