Text

Entrepreneurship : Successfully Launching New Ventures 2nd Edition

---

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process – particularly opportunity recognition and feasibility analysis. A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm. For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.

Contents:
Part 1
Decision to Become an Entrepreneur
Chapter 1
Intro to Entrepreneurship
Part 2
Developing Successful Business Ideas
Chapter 2
Recognizing Opportunities and Generating Ideas
Chapter 3
Feasibility Analysis
Chapter 4
Writing a Business Plan
Chapter 5
Industry and Competitor Analysis
Chapter 6
Developing an Effective Business Model
Part 3
Moving From an Idea to An Entrepreneurial Firm
Chapter 7
Preparing the Proper Ethical and Legal Foundation
Chapter 8
Assessing a New Venture's Financial Strength and Viability
Chapter 9
Building a New Venture Team
Chapter 10
Getting Financing or Funding
Part 4
Managing and Growing an Entrepreneurial Firm
Chapter 11
Unique Marketing Issues
Chapter 12
The Importance of Intellectual Property
Chapter 13
Planning for and Evaluating the Challenges of Growth
Chapter 14
Strategies for Firm Growth
Chapter 15
Franchising

---

Availability

Detail Information

Series Title

-

Call Number

338.04 BAR e

Publisher

New Jersey : Pearson., 2008

Collation

xxii, 440 hlm.; 27,5 cm

Language

English

ISBN/ISSN

978-0-13-157944-6

Classification

338.04

Content Type

Label BMN

Media Type

-

Carrier Type

-

Edition

ed. ii

Subject(s)

Entrepreneurship
New Bussines Entreprises

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment