Text

Marketing

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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

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Availability

Detail Information

Series Title

2008 Edition

Call Number

658.8 PRI m

Publisher

Boston : Houghton Mifflin Co., 2008

Collation

xxxi+629 hlm.; 22x28 cm

Language

English

ISBN/ISSN

978-0-618-79970-1

Classification

658.8

Content Type

Label BMN

Media Type

-

Carrier Type

-

Edition

ed. 2008

Subject(s)

Marketing

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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