Text

Digital Business and E-Commerce Management : Strategy, Implementation and Practice

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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Availability

Detail Information

Series Title

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Call Number

658.872 CHA d

Publisher

United Kingdom : Pearson., 2015

Collation

xxxi+680p.;19,5x26,5cm

Language

English

ISBN/ISSN

978-0-273-78654-2

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

6

Subject(s)

Electronic Commerce
Business Enterprises Computer Networks

Specific Detail Info

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Statement of Responsibility

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