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The Complete E-Commerce book : Design, Build & Maintain a Successful Web-based Business

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Make your e-commerce vison a success with this comprehensive, step by step handbook. Whether your company is a startup or well established, you'll learn how to plan, implement and operate a successful e-commerce site from selecting the right software through fulfilling orders. The expanded and update second edition addresses e-commerce opportunities with online auctions, peer to peer file sharing, and weblogs, as well as security issues and search engine marketing. Using this a book as tutorial and reference, you'll learn how to :
- Create a custom business model for success
- Select the software, hardware and hosting service that will best meet your needs
- Master outsourcing, building traffic, order processing and fulfillment
- Choose the type of site that will fit your needs, with real world examples of what to do and what not to do
- Choose the right vendors and consultants to get the job dong, and learn how to manage their work effectively
- Build a web site that stands out from the rest
- Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content

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Availability

Detail Information

Series Title

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Call Number

658.872 REY c

Publisher

San Francisco, CA : CMP Books., 2004

Collation

v, 374 hlm,; 18 x 23 cm

Language

English

ISBN/ISSN

978-1-57820-312-3

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Internet Marketing
Internet
Web sites - Design
Electronic Commerce
World Wide Web
Business Enterprises - Computer Networks

Specific Detail Info

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Statement of Responsibility

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Other version/related

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