APA Style

Osterwalder, A. et al (2014). Value Proposition Design : How to Create Products and Services Customers Want (Strategyzer) . Hoboken, New Jersey: John Wiley & Sons Inc.

MLA Style

Osterwalder, Alex. et al. "Value Proposition Design : How to Create Products and Services Customers Want (Strategyzer)". Hoboken, New Jersey: John Wiley & Sons Inc, 2014. Text.