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The Sponsorship Seeker's Toolkit

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The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies..Sponsorship Seeker's Toolkit, Fourth Edition makes cutting edge, best practice sponsorship not only achievable, but sensible and straightforward. The authors provide a comprehensive update to the content with up to date examples and resources, offer downloadable content, as well as a complete overview of the importance of social media and how sponsorship seekers can integrate it into their search. Kim Skildum-Reid is the founder of Power Sponsorship. She is a corporate sponsorship consultant, trainer, speaker, and author with 25 years of experience across the North America, Europe, Asia, Africa, the Middle East, and Australia..Anne-Marie Grey has over 25 years of fundraising and marketing experience in both the nonprofit and for profit sectors. She specializes in strategic philanthropy, foundation, corporate and HNWI fundraising, public private partnerships, sponsorship and cause related marketing, foundation and government grants, training, public speaking, and marketing. She is currently the Chief of Section, Leadership Giving at UNHCR.

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Availability

Detail Information

Series Title

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Call Number

658.15224 SKI s

Publisher

New York : McGraw-Hill Education., 2014

Collation

xviii+296p.;19x23,5cm

Language

English

ISBN/ISSN

978-0-07-182579-5

Classification

658.15224

Content Type

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Media Type

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Carrier Type

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Edition

4

Subject(s)

Marketing
Management
Corporate Sponsorship
Fund Raising
Australia

Specific Detail Info

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Statement of Responsibility

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