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New Products Management

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This book takes a managerial focus is updated extensively, it os useful to the practicing new product manager. It has been used in many executive education programs. Great pains have been taken to present the "best practices" of industry and offer footnote references to business literature.

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Availability

Detail Information

Series Title

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Call Number

658.5 CRA n

Publisher

Singapura : Gava Media., 2008

Collation

xviii, 558 hlm.: ill.; 24 cm

Language

English

ISBN/ISSN

(13) 978-007-126336-

Classification

658.5

Content Type

Label BMN

Media Type

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Carrier Type

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Edition

ed. ix

Subject(s)

Production Management
New Product-Management

Specific Detail Info

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Statement of Responsibility

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