APA Style

Ulrich, D., Smallwood, N. (2007). Leadership Brand : Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value . Boston: Havard Business School Press.

MLA Style

Ulrich, Dave., Smallwood, Norm. "Leadership Brand : Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value". Boston: Havard Business School Press, 2007. Text.