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Broadcasting, Cable, The Internet, and Beyond : An Introduction to Modern Electronic Media

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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

Contents :
Part One: FoundationsIntroduction 1 History of Broadcast Media 2 History of Cable, Home Video, and theInternet 23 Audio and Video Technology
Part Two: How It Is4 Radio Today5 Broadcast and Cable/Satellite TV Today6 The Internet, Web Audio, and Web Video
Part Three: How It’s Done7 The Business of Broadcasting, Cable, and New Media 8 Radio Programming 9 TV Programming
Part Four: How It’s Controlled10 Rules and Regulations 11 Self-Regulation and Ethics
Part Five: What It Does12 Ratings and Audience Feedback 13 Effects

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Availability

Detail Information

Series Title

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Call Number

384.0973 DOM b

Publisher

New York : McGraw Hill., 2012

Collation

xv+316hlm.;20x25cm

Language

English

ISBN/ISSN

978-0-07-131503-6

Classification

384.0973

Content Type

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Media Type

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Carrier Type

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Edition

7

Subject(s)

Broadcasting - United States
Internet - United States
Telecommunication - United States

Specific Detail Info

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Statement of Responsibility

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