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Advertising : Principles and Effective IMC Practice

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As advertising agencies become increasingly pressed on accountability, producing memorable advertising is no longer enough. One must produce effective advertising-advertising that meets a client's goal internationally. Advertising : Principles and Effective IMC Practice focuses especially on revealing how IMC targets are reached through effective advertising campaigns.

No other textbook takes theory and shows how it is applid today not just in the West, but also in the Asia Pasific context, to produce advertising taht works!

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Availability

Detail Information

Series Title

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Call Number

659.1 WEL a

Publisher

Singapore : Pearson., 2007

Collation

xxxiii+650hlm.;22x27cm

Language

English

ISBN/ISSN

978-013-167-660-2

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

1

Subject(s)

Advertising

Specific Detail Info

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Statement of Responsibility

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Other version/related

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