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Media / Impact : An Introduction to Mass Media

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From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, timelines, and an extensive online media careers guide.

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Availability

Detail Information

Series Title

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Call Number

071.3 BIA m

Publisher

Boston : Cengage Learning., 2010

Collation

xxx+418hlm.;21x27cm

Language

English

ISBN/ISSN

978-1-4390-4197-0

Classification

071.3

Content Type

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Media Type

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Carrier Type

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Edition

9

Subject(s)

Mass Media

Specific Detail Info

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Statement of Responsibility

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