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Strategic Marketing for Nonprofit Organizations

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This edition reflects the fact that nonprofit marketing is poised to have a much greater impact on the field of nonprofit management and on the growing intersection between that sector and the business world is now a reality. A number of developments have caused this to happen. First, nonprofit organization and government agencies are increasingly being pressured to adopt business models and frameworks to guide their operations. Second, the social sector is increasingly populated at the top and at middle management levels by individuals with business backgrounds and appreciation for what business concepts and tools can do for their new new environments.

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Availability

Detail Information

Series Title

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Call Number

658.802 AND s

Publisher

New Jersey : Pearson., 2008

Collation

xxii, 504 hlm.; 23 cm

Language

English

ISBN/ISSN

978-0-13-234554-5

Classification

658.802

Content Type

Label BMN

Media Type

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Carrier Type

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Edition

ed. vii

Subject(s)

Marketing
Nonprofit Organization

Specific Detail Info

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Statement of Responsibility

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