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Strategic Marketing for Nonprofit Organizations
This edition reflects the fact that nonprofit marketing is poised to have a much greater impact on the field of nonprofit management and on the growing intersection between that sector and the business world is now a reality. A number of developments have caused this to happen. First, nonprofit organization and government agencies are increasingly being pressured to adopt business models and frameworks to guide their operations. Second, the social sector is increasingly populated at the top and at middle management levels by individuals with business backgrounds and appreciation for what business concepts and tools can do for their new new environments.
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