Text

Integrated Marketing Communications

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Everything communicates, Any action that a company takes will leave an impression on its consumers. Integrated Marketing Communications is about the coherent, consistent and clesr use of a company's communication options. The text provides with a solid understanding of all the major marketing communication functions and media alternatives, and the process for integrating these activities in the most effective and efficient way in order to develop long-term relationships that build brands and create brand equity.

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Availability

Detail Information

Series Title

European Edition

Call Number

658.8 OUW i

Publisher

New York : McGraw Hill., 2008

Collation

xvii;494 hlm.,ill;26 cm

Language

English

ISBN/ISSN

(13) 978-007711120-5

Classification

658.8

Content Type

Label BMN

Media Type

-

Carrier Type

-

Edition

ed. european

Subject(s)

Makreting Communication

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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