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Corporate Communication

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Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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Availability

Detail Information

Series Title

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Call Number

658.45 ARG c

Publisher

Boston : Gava Media., 2013

Collation

xx+307hlm.;18,5x23,5cm

Language

English

ISBN/ISSN

978-007-132615-5

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

6

Subject(s)

Communication in Management
Communication in Organizations

Specific Detail Info

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Statement of Responsibility

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