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Think Like A Rock Star : How To Create Social Media and Marketing Strategies That Turn Customers Into fans

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Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including:
- Taylor Swift, who cultivates an army of devoted fans by constantly devising amazing experiences for them
- Johhy Cash, who was so passionate about his fans that he even followed them to jail
- Lady Gaga, who has built a financial empire by becoming a fan of her Little Monsters

Think Like a Rock Star explains how to apply these lessons to develop advocates of any type of brand, who will increase profits and grow your business. It also identifies easily replicable marketing strategies of top brands, such as Dell, Ford, Patagonia, and Red Bull, that have successfully turned customers into loyal fans. It is an indispensable tool for any marketing professional.

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Availability

Detail Information

Series Title

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Call Number

302.231 COL t

Publisher

Jakarta : McGraw Hill., 2013

Collation

xv+208hlm.;15x23cm

Language

English

ISBN/ISSN

978-0-07-180609-1

Classification

302.231

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Internet Marketing
Social Media

Specific Detail Info

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Statement of Responsibility

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