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Strategic Planning for Social Media in Libraries

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This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

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Availability

Detail Information

Series Title

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Call Number

302.30285 STE s

Publisher

Chicago : ALA TechSource., 2012

Collation

xiii, 111 hlm .; 23 cm.

Language

English

ISBN/ISSN

978-1-55570-779-8

Classification

302.30285

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Social Media
Library Technology

Specific Detail Info

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Statement of Responsibility

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