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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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Pricing has moved to the top of many executive agendas driven by monumental and permanent shift in the business environment. Business costumers from hospitals to retailers to automobile manufacturers have built sophisticated supply chain management capabilities to extract more quality and service from suppliers while paying lower prices. The objective was to develop a practical and readable manager's guide for making pricing decisions.

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Detail Information

Series Title

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Call Number

658.8 NAG t

Publisher

Upper Saddle River : Pearson., 2006

Collation

xv, 349 hlm.: ill.: 23 cm

Language

English

ISBN/ISSN

0-13-204358-0

Classification

658.8

Content Type

Label BMN

Media Type

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Carrier Type

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Edition

ed. iv

Subject(s)

Marketing
Management Distribution
Pricing Strategy

Specific Detail Info

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Statement of Responsibility

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