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Internet Marketing : Integrating Online & Offline Strategies

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Internet Marketing, 3rd Edition provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet whether used as a medium of communication or as a channel of distribution is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

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Availability

Detail Information

Series Title

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Call Number

658.84 ROB i

Publisher

Mason, Ohio : South Western Cengage Learning., 2013

Collation

xxii+484hlm.;21,5x27,5cm

Language

English

ISBN/ISSN

978-1-133-62701-2

Classification

658.84

Content Type

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Media Type

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Carrier Type

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Edition

3

Subject(s)

Internet Marketing

Specific Detail Info

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Statement of Responsibility

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