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Crisis Communications : The Definitive Guide to Managing The Message

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In Crisis Communications, Steven Fink reveals the most important secrets and strategies he had used to help countless companies communicate with the public during any crisis. You'll learn everything about communicating effectively in any type of crisis and creating and executing a highly strategic crisis communications campaign to ensure that public perception matches reality. Fink draws on the recent Toyota, BP, and Penn State crises to effectively illuminate his strategies.

A pioneer in the field of crisis communications and crisis management, Steven Fink was a member of the widely acclaimed Three Mile Island crisis management team, the team that successfully managed the crisis, ended the threat of a nuclear meltdown, and averted a panic throughout the region. Since then, he has represented some of the world's most prestigious companies in virtually all industry groups around the world in both proactive and reactive crisis management and crisis communications training and response.

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Availability

Detail Information

Series Title

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Call Number

658.4056 FIN c

Publisher

New York : McGraw Hill., 2013

Collation

xx+315hlm.;16x23,5cm

Language

English

ISBN/ISSN

978-0-07-179921-8

Classification

658.4056

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Management
Public relations
Crisis Management

Specific Detail Info

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Statement of Responsibility

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