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Managing Innovation : Integrating Technological, Market and Organization Change

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Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.

Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info which contains an extensive collection of additional digital resources for both lecturers and students.

Features :
- The Research Notes and Views from the Front Line feature boxes strengthen the evidence based and pratical approach making this a must read for anyone studying or working within innovation
- The Innovation Portal at www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit a fully searchable array of practical innovation tools along with a conpendium of cases, activities, audio, and video clips

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Availability

Detail Information

Series Title

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Call Number

658.514 TID m

Publisher

Chichester, West Sussex : John Wiley & Sons., 2013

Collation

xix+660hlm.;19x25cm

Language

English

ISBN/ISSN

978-1-118-366063-7

Classification

658.514

Content Type

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Media Type

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Carrier Type

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Edition

5

Subject(s)

Industrial Management
Management
Technological innovations
Organizational Change

Specific Detail Info

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Statement of Responsibility

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Other version/related

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