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Tuned In:Uncover The Extraordinary Opportunities That Lead to Business Breakthroughs

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If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

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Detail Information

Series Title

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Call Number

658.4 STU t

Publisher

New Jersey : A John Wiley & Sons., 2008

Collation

xv, 203 hlm.; 24 cm

Language

English

ISBN/ISSN

978-0-470-26036-4

Classification

658.4

Content Type

Label BMN

Media Type

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Carrier Type

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Edition

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Subject(s)

Success in Business
Creative Ability in Business

Specific Detail Info

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Statement of Responsibility

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