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Beyond Cybersecurity : Protecting Your Digital Business
Beyond Cybersecurity : Protecting Your Digital Business arms your company against devastating online security breaches by providing you with the information and guidance you need to avoid catastrophic data compromise. Based upon highly regarded risk assessment analysis, this critical text is founded upon proprietary research, client experience, and interviews with over 200 executives, regulator…
- Edition
- -
- ISBN/ISSN
- 978-1-119-02684-6
- Collation
- xxviii+220p.;16x23,5cm
- Series Title
- -
- Call Number
- 005.8 KAP b
Information Security : Principles and Practices
Fully updated for the newest technologies and best practices, Information Security: Principles and Practices, Second Edition thoroughly covers all 10 domains of today’s Information Security Common Body of Knowledge. Two highly experienced security practitioners have brought together all the foundational knowledge you need to succeed in today’s IT and business environments. They offer ea…
- Edition
- 2
- ISBN/ISSN
- 978-0-7897-5325-0
- Collation
- xvi+348p.;18x23cm
- Series Title
- -
- Call Number
- 005.8 MER i
Social Media ROI : Managing and Measuring Social Media Efforts in Your Organi…
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for and achieve them. S…
- Edition
- -
- ISBN/ISSN
- 978-0-7897-4741-9
- Collation
- xvi+292p.;15,5x23cm
- Series Title
- -
- Call Number
- 658.872 BLA s
Internet Marketing : Integrating Online & Offline Strategies
Internet Marketing, 3rd Edition provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet whether used as a medium of communica…
- Edition
- 3
- ISBN/ISSN
- 978-1-133-62701-2
- Collation
- xxii+484hlm.;21,5x27,5cm
- Series Title
- -
- Call Number
- 658.84 ROB i
CyberLaw : Text & Cases
The third edition of CyberLaw : Text & Cases guides readers through the complete business lifecycle from idea to operation to dissolution while examining the legal, managerial, and ethical issues affecting technology at each stage. Excerpted cases thoroughly explain the law in every chapter, while a running case about Google helps readers understand the real world legal implications of operatin…
- Edition
- 3
- ISBN/ISSN
- 978-0-538-47744-4
- Collation
- xxxv+568hlm.;21x25,5cm
- Series Title
- -
- Call Number
- 004.678 FER c
One Click : Jeff Bezos and The Rise of amazon.com
An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple : make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose …
- Edition
- -
- ISBN/ISSN
- 978-1-59184-585-0
- Collation
- 230p.;12,5x17,5cm
- Series Title
- -
- Call Number
- 381.4500202854678 BRA r
The Complete E-Commerce book : Design, Build & Maintain a Successful Web-base…
Make your e-commerce vison a success with this comprehensive, step by step handbook. Whether your company is a startup or well established, you'll learn how to plan, implement and operate a successful e-commerce site from selecting the right software through fulfilling orders. The expanded and update second edition addresses e-commerce opportunities with online auctions, peer to peer file shari…
- Edition
- -
- ISBN/ISSN
- 978-1-57820-312-3
- Collation
- v, 374 hlm,; 18 x 23 cm
- Series Title
- -
- Call Number
- 658.872 REY c
Reclaiming Conversation : The Power of Talk in a Digital Age
We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around c…
- Edition
- -
- ISBN/ISSN
- 978-1-10198-046-0
- Collation
- 436p.;15,5x23,5cm
- Series Title
- -
- Call Number
- 302.231 TUR r
Marissa Mayer and The Fight To Save Yahoo!
When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later on November 4, 2013 Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair w…
- Edition
- -
- ISBN/ISSN
- 978-1-4555-8892-3
- Collation
- viii+357p.;15x23cm
- Series Title
- -
- Call Number
- 338.76102504092 CAR m
The Everything Store: Jeff Bezos and the Age of Amazon
This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at dis…
- Edition
- -
- ISBN/ISSN
- 978-0-316-37755-3
- Collation
- 372p.;10,5x17cm
- Series Title
- -
- Call Number
- 381.142 STO e
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