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Found 22 from your keywords: subject="Communication"
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cover
Integrated Marketing Communication in Advertising and Promotion
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Shimp, Terence A

Marketing communication or Marcom for short, is just one element of the marketing mix, but advertising, sales promotions, marketing oriented public relations, and other marcom tools are performing increasingly important roles in firm' quest to achieve financial and nonfinancial goals.

Edition
8
ISBN/ISSN
978-0-324-66531-4
Collation
xx+668hlm.;22x28cm
Series Title
-
Call Number
658.81 SHI i
cover
Using Information Technology: A Practical Introduction to Computers & Communi…
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Williams, Brian K.Sawyer, Stacey C.

This book was written and revised around three important benchmarks: 1.The impact of digital convergence 2.The importance of cyberspace 3.The ascendancy of the "Always On" generation

Edition
9
ISBN/ISSN
978-0-07-122139-9
Collation
xxviii, 577 hlm.; 28 cm
Series Title
-
Call Number
004 WIL u
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