Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in whic…
In designing this and previous editions, the author talked extensively with working networking professionals and managers. He also got extensive market data on the technologies that corporations actually use.
Much of the prevailing literature today and even the learned perception of many academic researchers claim that Chinese family businesses face growth restrictions that stem from cultural characteristics, preventing them from developing into full-fledged multinational enterprises. If this view is correct, it is particularly disturbing for Singapore, where public policy is directed at developing …
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better pos…
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
The work of a manager in a service organisation is not the same as the work of a manager in an organisation that manufactures goods. Managing Public Services, Implementing Changes - A Thoughtful Approach 2e, is for students and managers who intend to work in a service organisation whether it is owned publicly of privately. This book concentrates on how managers can change things for the better …
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, this text offers an international approach and a good b…
Make your e-commerce vison a success with this comprehensive, step by step handbook. Whether your company is a startup or well established, you'll learn how to plan, implement and operate a successful e-commerce site from selecting the right software through fulfilling orders. The expanded and update second edition addresses e-commerce opportunities with online auctions, peer to peer file shari…
Bold technology. Good bye, linear thinking, hello, exponential ; Exponential technology: The democratization of the power to change the world ; Five to change the world Bold mindset. Climbing Mount Bold ; The secrets of going big ; Billionaire wisdom: Thinking at scale The bold crowd. Crowdsourcing: Marketplace of the rising billion ; Crowdfunding: No bucks, no Buck Rogers ; Building communitie…