One Click : Jeff Bezos and The Rise of amazon.com

An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple : make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose …