BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resou…
Everything communicates, Any action that a company takes will leave an impression on its consumers. Integrated Marketing Communications is about the coherent, consistent and clesr use of a company's communication options. The text provides with a solid understanding of all the major marketing communication functions and media alternatives, and the process for integrating these activities in the…
Electrical and computer engineers need to understand the most current technologies in the field. The sixth edition of Principles of Communications presents a new chapter that explores the principles of digital data transmission without the complicating factor of performance in noise
Intercultural Communication in the Global Workplace, by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how co…
This book is a text to guide current and potential leaders in developing the communication capabilities needed to be transformational leaders. The content is based on research in communication and leadership and on the author's years of experience teaching professional communication and working as consultant, independently. This edition maintains the instruction to help readers achieve the obje…
For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business,…
Buku Membangun Jaringan Komputer (Wire & Wireless) Untuk Pengguna Windows dan Linux dibuat untuk pengguna Windows XP dan Linux pemula yang ingin belajar membangun jaringan komputer di rumah dan kantor kecil. Konsep praktis yang dijelaskan pada buku ini dapat digunakan sebagai panduan saat membangun jaringan wire dan wireless. Praktik jaringan yang dijelaskan antara lain: jaringan TCP/IP (IPv4 d…
"Focusing on heterogeneous networks, this book addresses important resource management and security issues found in networks and uses theoretical tools to model them. Although it explores network design and management from the theoretical perspective of game theory and graph theory, the text also provides solutions for each mechanism that needs improvement by presenting a step-by-step approach.…
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better pos…
Whether you're dealing with a problem employee or praising the good work of a colleague, you need to communicate in a way that promotes positive change in others. Giving Effective Feedback quickly walks you through the basics of delivering feedback that gets results, including: - Choosing the right time to talk - Engaging in productive dialogue - Helping both star and struggling performers…