If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems…
In 2005 Steve Jobs gave his first and only 'commencement address' a lecture given to a graduating class of 23,000 students at Stanford University in the US. This lecture resulted in 26 million views once it hit the web. An opportunity for Jobs to pause and reflect, the lecture allowed Jobs to provide a personal and professional summation of his remarkable life. Steve Jobs' Life By Design is bas…