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CyberLaw : Text & Cases
The third edition of CyberLaw : Text & Cases guides readers through the complete business lifecycle from idea to operation to dissolution while examining the legal, managerial, and ethical issues affecting technology at each stage. Excerpted cases thoroughly explain the law in every chapter, while a running case about Google helps readers understand the real world legal implications of operatin…
- Edition
- 3
- ISBN/ISSN
- 978-0-538-47744-4
- Collation
- xxxv+568hlm.;21x25,5cm
- Series Title
- -
- Call Number
- 004.678 FER c
Electronic Commerce 2012 : A Managerial and Social Networks Perspective
Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks all from a managerial perspective. To keep pace with today’s ever-changing technology, the seventh edition has been streamlined re…
- Edition
- 7
- ISBN/ISSN
- 978-0-273-76134-1
- Collation
- 791p.;21,5x27,5cm
- Series Title
- -
- Call Number
- 658.872 TUR e
Digital Business and E-Commerce Management : Strategy, Implementation and Pra…
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, this text offers an international approach and a good b…
- Edition
- 6
- ISBN/ISSN
- 978-0-273-78654-2
- Collation
- xxxi+680p.;19,5x26,5cm
- Series Title
- -
- Call Number
- 658.872 CHA d
One Click : Jeff Bezos and The Rise of amazon.com
An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple : make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose …
- Edition
- -
- ISBN/ISSN
- 978-1-59184-585-0
- Collation
- 230p.;12,5x17,5cm
- Series Title
- -
- Call Number
- 381.4500202854678 BRA r
The Complete E-Commerce book : Design, Build & Maintain a Successful Web-base…
Make your e-commerce vison a success with this comprehensive, step by step handbook. Whether your company is a startup or well established, you'll learn how to plan, implement and operate a successful e-commerce site from selecting the right software through fulfilling orders. The expanded and update second edition addresses e-commerce opportunities with online auctions, peer to peer file shari…
- Edition
- -
- ISBN/ISSN
- 978-1-57820-312-3
- Collation
- v, 374 hlm,; 18 x 23 cm
- Series Title
- -
- Call Number
- 658.872 REY c
The Everything Store: Jeff Bezos and the Age of Amazon
This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at dis…
- Edition
- -
- ISBN/ISSN
- 978-0-316-37755-3
- Collation
- 372p.;10,5x17cm
- Series Title
- -
- Call Number
- 381.142 STO e
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