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One Click : Jeff Bezos and The Rise of amazon.com
An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple : make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose …
- Edition
- -
- ISBN/ISSN
- 978-1-59184-585-0
- Collation
- 230p.;12,5x17,5cm
- Series Title
- -
- Call Number
- 381.4500202854678 BRA r
The Everything Store: Jeff Bezos and the Age of Amazon
This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at dis…
- Edition
- -
- ISBN/ISSN
- 978-0-316-37755-3
- Collation
- 372p.;10,5x17cm
- Series Title
- -
- Call Number
- 381.142 STO e
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