Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22 sh…
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for and achieve them. S…
Internet Marketing, 3rd Edition provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet whether used as a medium of communica…
Make your e-commerce vison a success with this comprehensive, step by step handbook. Whether your company is a startup or well established, you'll learn how to plan, implement and operate a successful e-commerce site from selecting the right software through fulfilling orders. The expanded and update second edition addresses e-commerce opportunities with online auctions, peer to peer file shari…
Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including: - Taylor Swift, who cultivates an army of devoted fans by constantly devising amazing experiences for them - Johhy Cash, who was so passionate about his fans that he even followed them to jail - Lady Gaga, who has…
Net Generation Sudah Tiba. Siapkah Anda? Saat ini jamak dijumpai orang berusia antara 11 sampai 30 tahun yang melakukan lima hal secara bersamaan: mengirim SMS, mengunduh musik, mengunggah video, menonton film di layar ukuran dua inci, dan melakukan entah apa di Facebook atau Twitter. Mereka adalah generasi pertama yang tumbuh besar dalam era digital—sekaligus menjadi bagian dari fenomena bu…