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Public Relations Writing : The Essentials of Style and Format
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the …
- Edition
- ed. vi
- ISBN/ISSN
- 978-0-07-351192-4
- Collation
- xviii+377hlm.;19x23cm
- Series Title
- -
- Call Number
- 659.273 BIV p
Crisis Communications : The Definitive Guide to Managing The Message
In Crisis Communications, Steven Fink reveals the most important secrets and strategies he had used to help countless companies communicate with the public during any crisis. You'll learn everything about communicating effectively in any type of crisis and creating and executing a highly strategic crisis communications campaign to ensure that public perception matches reality. Fink draws on the…
- Edition
- -
- ISBN/ISSN
- 978-0-07-179921-8
- Collation
- xx+315hlm.;16x23,5cm
- Series Title
- -
- Call Number
- 658.4056 FIN c
The PR : Tantangan Public Relations Di Era Keterbukaan Informasi
Buku The PR: Tantangan Public Relations pada Era Keterbukaan ini merupakan hasil ramuan Gatot S. Dewa Broto yang bagus serta dapat menjadi sumber informasi dan manual bagi para pekerja PR. Latar belakang Gatot S. Dewa Broto yang membekalinya dengan teori dan data ilmiah serta pengalamannya di lapangan sebagai pengelola PR menjadikan buku ini berbobot untuk dipelajari dan digunakan oleh para peg…
- Edition
- -
- ISBN/ISSN
- 978-602-03-0100-6
- Collation
- xlii+505hlm.;15x23cm
- Series Title
- -
- Call Number
- 659.2 GAT p
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