How many salespeople (and managers) are not realizing their fullest potential? What stands in the way to greater performance isn’t something they don’t have but something they don’t get consistently: effective coaching. Unfortunately; most managers don’t deliver consistent, effective coaching or have the coaching skills needed to make a long term, positive impact on their salespeople’…
Faktanya, banyak sales supervisor yang tidak dibekali pelatihan dan pengertian yang mendalam tentang tugasnya. Akibatnya, mereka menjalani profesi begitu saja, tanpa pernah mengerti hakikat sales supervisor yang efektif di bidangnya. Buku ini berupaya membantu membuka wawasan sales supervisor bahwa mereka perlu meningkatkan keterampilan dan pengetahuan dalam menangani salesman. Hal-hal yang pe…
In 1999, a suite of three new conditions of contract was published by FIDIC, following the basic structure and wording harmonised and updated around the previous FIDIC Design Build and Turnkey Contract (the 1992 range Book). These conditions, known as the FIDIC rainbow, were the Conditions of C- tract for: l Construction, the so called Red Book, for works designed by the Employer l Plant and De…
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired ma…
Marketing communication or Marcom for short, is just one element of the marketing mix, but advertising, sales promotions, marketing oriented public relations, and other marcom tools are performing increasingly important roles in firm' quest to achieve financial and nonfinancial goals.