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Found 2 from your keywords: subject="Sales Management"
Social Media Marketing: A Strategic Approach
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired ma…
- Edition
- -
- ISBN/ISSN
- 978-1-133-58927-3
- Collation
- xv, 380 hlm,; 21,5x27,5 cm
- Series Title
- -
- Call Number
- 658.81 BAR s
Integrated Marketing Communication in Advertising and Promotion
Marketing communication or Marcom for short, is just one element of the marketing mix, but advertising, sales promotions, marketing oriented public relations, and other marcom tools are performing increasingly important roles in firm' quest to achieve financial and nonfinancial goals.
- Edition
- 8
- ISBN/ISSN
- 978-0-324-66531-4
- Collation
- xx+668hlm.;22x28cm
- Series Title
- -
- Call Number
- 658.81 SHI i
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