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Social Media ROI : Managing and Measuring Social Media Efforts in Your Organi…
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for and achieve them. S…
- Edition
- -
- ISBN/ISSN
- 978-0-7897-4741-9
- Collation
- xvi+292p.;15,5x23cm
- Series Title
- -
- Call Number
- 658.872 BLA s
Strategic Planning for Social Media in Libraries
This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibili…
- Edition
- -
- ISBN/ISSN
- 978-1-55570-779-8
- Collation
- xiii, 111 hlm .; 23 cm.
- Series Title
- -
- Call Number
- 302.30285 STE s
Think Like A Rock Star : How To Create Social Media and Marketing Strategies …
Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including: - Taylor Swift, who cultivates an army of devoted fans by constantly devising amazing experiences for them - Johhy Cash, who was so passionate about his fans that he even followed them to jail - Lady Gaga, who has…
- Edition
- -
- ISBN/ISSN
- 978-0-07-180609-1
- Collation
- xv+208hlm.;15x23cm
- Series Title
- -
- Call Number
- 302.231 COL t
The Social Media Sales Revolution : The New Rules for Finding Customers, Buil…
The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Me…
- Edition
- 1
- ISBN/ISSN
- 978-0-07-176850-4
- Collation
- xvi+239hlm.;16x24cm
- Series Title
- -
- Call Number
- 658.872 CHA s
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