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Found 1 from your keywords: author=Aaker David A.
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Brand relevance : making competitors irrelevant
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Aaker David A.

Aaker has nailed it (again). The long term viability of a business is inextricably linked to gaining a brand relevance advantage through new category and subcategory development and unique positioning.

Edition
-
ISBN/ISSN
978-0-470-61358-0
Collation
xvi, 381 p.; 16x24 cm.
Series Title
-
Call Number
658.8 AAK b