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Introduction To Mass Communication Media Literacy and Culture
While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only,…
- Edition
- ed. vi
- ISBN/ISSN
- 978-0-07-016913-5
- Collation
- xxvi+450 hlm.; 22x28 cm
- Series Title
- -
- Call Number
- 302.23 BAR i
Introduction to Mass Communication : Media Literacy and Culture 7th Edition
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and indu…
- Edition
- 7th
- ISBN/ISSN
- 978-0-07-131715-3
- Collation
- xx; 449 hlm.; 27,5 cm.
- Series Title
- -
- Call Number
- 302.23 BAR i
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