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The Apple Way : 12 Pelajaran Manajemen Dari Perusahaan Paling Inovatif di Dunia
Apple selalu menekankan pada bagaimana menciptakan kebutuhan bagi pelanggan melalui inovasi. Hal ini diawali dengan visualisasi dari visi secara gamblang. Ambil contoh misalnya saat Steeve Jobs memimpin rapat. Ia membuka tas plastik yang dibawanya, menuangkannya ke atas meja dan ternyata merupakan tiruan (mock-up) yang berbentuk seperti buku agenda yang terbelah dua. Belahan pertama adalah keyb…
- Edition
- -
- ISBN/ISSN
- 978-979-015-785-9
- Collation
- xxiii+279hlm.;14,5x22cm
- Series Title
- -
- Call Number
- 658.04 CRU a
The Man Who Sold America
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Ye…
- Edition
- -
- ISBN/ISSN
- 978-1-59139-308-5
- Collation
- viii+435hlm.;17x24cm
- Series Title
- -
- Call Number
- 659.1092 CRU t
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