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Advertising
Advertising telah menjadi bagian keseharian kita dan menjadi salah satu industri berniali jutaan dollar. Ini menjadi salah satu profesi yang sangat menjanjikan di era teknologi dan informasi yang terus berkembang pesat. Tetapi, kesuksesan advertising tidak terjadi begitu saja. Dibutuhkan pemahaman yang komprehensif tentang pokok-pokok dan semua aspek advertising yang menunjang kesuksesan kampan…
- Edition
- 8
- ISBN/ISSN
- 978-602-8730-52-5
- Collation
- xxiv+762hlm.;19x26cm
- Series Title
- -
- Call Number
- 659.1 MOR a
Advertising : Principles and Effective IMC Practice
As advertising agencies become increasingly pressed on accountability, producing memorable advertising is no longer enough. One must produce effective advertising-advertising that meets a client's goal internationally. Advertising : Principles and Effective IMC Practice focuses especially on revealing how IMC targets are reached through effective advertising campaigns. No other textbook take…
- Edition
- 1
- ISBN/ISSN
- 978-013-167-660-2
- Collation
- xxxiii+650hlm.;22x27cm
- Series Title
- -
- Call Number
- 659.1 WEL a
Advertising : Principles & Practice 8th Edition
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. This book highlights increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution…
- Edition
- 8
- ISBN/ISSN
- 978-0-13-500938-3
- Collation
- 686 hlm.; 27,5 cm
- Series Title
- -
- Call Number
- 659.1 MOR a
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